Calling all heads of retention/IPA blog

Calling all heads of retention/IPA blog

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The IPA’s recent Alliances Adaptathon, the first in a series of events designed to optimise client agency relationships saw much debate on the future of our industry. A thought building buzz and steam focused on  “Head of Retention” , a new industry job title, coined by Richard Robinson. It’s time for agencies to make a new hire, writes Richard for the IPA’s blog…

http://www.ipa.co.uk/blog/inspiration/calling-all-heads-of-retention-/10203#.UlsZz9LktEJ

Victoria Sinclair