Building the bridge between marketing and IT: The changing role of the CMO

Building the bridge between marketing and IT: The changing role of the CMO

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Oystercatchers Club, 25 March, London, May Fair Hotel

Oystercatchers predicts that marketing directors will need to embrace technology to develop their role and remit. Understanding the language of business will be paramount if they are going to win the uber role of CMTO (chief marketing and technology officer) which will see a rise in 2014 as the emphasis on systems, data and process are utilised to create customer centric businesses.See Media Guardian article here.

To debate this very hot topic for 2014, we’re bringing together an eclectic group for our next Club evening. Joining Suki Thompson on stage are  Daryl Fielding,  Director of Brand Marketing, Vodafone;   Nigel Vaz , Senior Vice President Managing Director Europe, Sapient Nitro and  Paul Kemp-Robertson , Co-Founder and Editorial Director, Contagious Magazine and Ian Filby – CEO, DFS.

Watch this space for more details to come

The invite only Oystercatchers’ Club evening takes place at the Mayfair Hotel on 25th March. If you are a client or press and would like to join the event please contact Victoria Sinclair: victoria@theoystercatchers.com

About the Oystercatchers Club

The Oystercatchers Club is a members only forum where senior marketers and agency heads get together to share knowledge and get inspired by topical and relevant debates.

What members are saying about the Club

“These Club evenings are a fantastic way to catch up with friends and contemporaries in the business and to keep your finger on the marketing pulse” – Nigel Gilbert – CMO, TSB

“I joined the club because it was a group of leaders from clients and agencies, who are all looking to shape the industry’s future by an exchange of ideas and personal lessons. I love the camaraderie and sharing and importantly the community and it keeps me coming back.” – Nigel Vaz, Senior Vice President Managing Director Europe, SapientNitro

 

Victoria Sinclair