Brands increasing investment in marketing capability as finances improve: Marketing Week

Brands increasing investment in marketing capability as finances improve: Marketing Week

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The economic downturn not only put the brakes on marketing spend, it also in many cases slowed investment in marketing capability. However, green shoots of economic recovery are giving companies the confidence to invest in personal development and staff retention.

Suki Thompson comments on how businesses are winning by investing in and training their marketing workforce. Please click here for full article.

Victoria Sinclair