According to a recent PwC survey , nearly 8 out of 10 consumers shop at their favourite retailer because they trust the brand. Hard to earn, very easy to lose, trust is a driving force for brand success. People expect brands to be visible and accountable and are no longer convinced by sales-focused marketing. Our take is that trust and partnerships are pivotal to victory.
To debate this issue, we are delighted to bring together a panel of outspoken, high-profile businessmen at our next Club evening. Alistair Macrow, SVP, Chief Marketing Officer, McDonald’s; Benny Higgins, CEO, Tesco Bank; Steve Parish, Chairman, Crystal Palace Football Club and Johnny Hornby, Founding Partner, CHI & Partners join Suki Thompson on stage.
We look forward to welcoming our Club members on Tuesday, 20th May.
About the Oystercatchers Club
The Oystercatchers Club is a members only forum where senior marketers and agency heads get together to share knowledge and get inspired by topical and relevant debates.
What members are saying about the Club
“These Club evenings are a fantastic way to catch up with friends and contemporaries in the business and to keep your finger on the marketing pulse.” Nigel Gilbert, CMO, TSB
“I joined the club because it was a group of leaders from clients and agencies who are all looking to shape the industry’s future by an exchange of ideas and personal lessons. I love the camaraderie, the sharing and importantly the community – it keeps me coming back.” Nigel Vaz, Senior Vice President Managing Director Europe, SapientNitro