Be Authentic, Honest and Human | Leadership Lessons from our #AWEurope Event

Be Authentic, Honest and Human | Leadership Lessons from our #AWEurope Event

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Benny Higgins, CEO of Tesco Bank and group strategy director of Tesco PLC, and Jill McDonald, McDonald’s outgoing UK CEO and president of the northwest division were stars at our annual CEO Interview at Advertising Week Europe 2015, chaired by Suki Thompson.

Three major take outs: authenticity is key to leadership, the CMO is your customer champion and successful marketers turned CEOs speak the same language as the Board.

For more insights please click here to read Marketing, Marketing Week and The Drum reports of our event.

Suki also took part in a short interview with Contented. The interview was focused on Leadership and what makes her contented.

Victoria Sinclair