Victoria Sinclair

Join Oystercatchers & Econsultancy at Festival of Marketing

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This year sees us hugely busy at the Festival of Marketing, the largest global event devoted to brand marketers. We’re hosting a C-suite event with BT and Samsung Electronics, presenting a transformational story of the Post Office, talking big data and women making it, as well as hosting the Digital, Insight, Realising Your Potential and […]

Oystercatchers Club debate powerfully connects well-being and culture to high performance

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Our September Club evening proved a lively start to the back-to-school season. Bringing together senior business leadership from over 200 brand owners, media owners, agency chiefs and influencers, we were challenged to consider the impact of culture and well-being on business transformation. Tackling the hot issue with passion and verve, Mark Evans, Marketing Director, Direct […]

Anna Williamson Joins Oystercatchers Club to Debate | 14th September

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We’re delighted to announce that counsellor, life coach and Master NLP practitioner Anna Williamson be joining our Club debate panel next month as we continue our 2017 theme of transformation – this time through the lens of culture and well-being. An experienced broadcaster, Anna uses her skills as an agony aunt and psychology expert for […]

Suki Thompson on Why it’s Time to Degender Entrepreneurism

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‘A Golden Age for women entrepreneurs has finally begun’ writes Suki Thompson in Management Today… Entrepreneurs are starting new companies at a record pace. Eighty new companies an hour were launched in 2016 according to research by Start Up Britain published last year. And more than 650,000 new businesses were created in the UK last year, reported […]

Culture: The Cornerstone of Business Transformation? Oystercatchers Club explores.

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This September sees us continue to focus on the theme of transformation in the latest of our Oystercatchers Club evenings. At this event we look at transformation through the lens of culture and well-being as brands are recognising the intrinsic link between staff engagement and customer experience. Or put another way, happy staff create happy […]

The Creative Shoot-Out invites Peter Cowie to Join 2018 Advisory Council

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Rapidly becoming one of the most talked about creative award shows in town, The Creative Shoot-Out has invited our very own Peter Cowie to join its Advisory Council. The all-star line-up includes Simon Dalglish, Deputy Managing Director Commercial ITV, ITV plc; Rosie Nixon, Editor, Hello!; Madeline Macey, Marketing &Communications Director, Liberty; Julian Hough, Chairman, WCRS; […]

Digiday reports on Evolve ’17: How Santander uses first party data to increase loyalty

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“Brands like Airbnb, Uber, John Lewis and Amazon are defining the experiences of other brands…if I can order a book on Amazon Prime in the morning and can get it that same evening, then why would I want to wait 10 days for a bank card? Said Andy Freeman Santander’s UK Head of Social Media, Digital […]

The Greatest Disruptor of our Time? Humanity, Digital or a Combination of Both

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Last week we went slightly off piste with the launch Evolve ’17 – our Oystercatchers Club spin-off with a twist. Evolve ’17 emerged from requests from across the industry for an informal event where the impact of tech, creativity and humanity on marketing could be explored through a disruptive lens. With huge pride, we were […]

New to Evolve ’17 line up: “Video marketing: the next big revenue rainmaker” Kantar’s Jane Ostler and Eyeview’s Jon Setty

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Digital video viewing has become mainstream, fuelled by the growth of mobile. Unsurprisingly, spend on mobile video ads has more than doubled (up 103%) in 2016 year on year, making it the fastest-growing ad format and 29% of total growth in digital ad spend, according to April’s IAB/PWC ad spend study. Video advertising remains one […]

Evolve ’17 announces BA/Bio, Santander/Carat digital transformation story-telling; Nao robot guests too

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We’re delighted to announce the latest in our Evolve ’17 line-up on Thursday 13th July. Talking to the evening theme “how do you transform a human company in the age of machines?” – We’ve landed two terrific digital change stories from two terrific agency/client partnerships. Presenting live on the night BA/ Bio and Santander UK/ […]

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