Digiday reports on Evolve ’17: How Santander uses first party data to increase loyalty

Posted by
| Comments Off on Digiday reports on Evolve ’17: How Santander uses first party data to increase loyalty

“Brands like Airbnb, Uber, John Lewis and Amazon are defining the experiences of other brands…if I can order a book on Amazon Prime in the morning and can get it that same evening, then why would I want to wait 10 days for a bank card? Said Andy Freeman Santander’s UK Head of Social Media, Digital […]

The Greatest Disruptor of our Time? Humanity, Digital or a Combination of Both

Posted by
| Comments Off on The Greatest Disruptor of our Time? Humanity, Digital or a Combination of Both

Last week we went slightly off piste with the launch Evolve ’17 – our Oystercatchers Club spin-off with a twist. Evolve ’17 emerged from requests from across the industry for an informal event where the impact of tech, creativity and humanity on marketing could be explored through a disruptive lens. With huge pride, we were […]

New to Evolve ’17 line up: “Video marketing: the next big revenue rainmaker” Kantar’s Jane Ostler and Eyeview’s Jon Setty

Posted by
| Comments Off on New to Evolve ’17 line up: “Video marketing: the next big revenue rainmaker” Kantar’s Jane Ostler and Eyeview’s Jon Setty

Digital video viewing has become mainstream, fuelled by the growth of mobile. Unsurprisingly, spend on mobile video ads has more than doubled (up 103%) in 2016 year on year, making it the fastest-growing ad format and 29% of total growth in digital ad spend, according to April’s IAB/PWC ad spend study. Video advertising remains one […]