Should brands push agencies to meet diversity targets for staff?

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Agencies like to talk the talk about improving diversity within the ad industry, but too many have been slow to walk the walk. If anything, the industry’s reputation around diversity has worsened this year following the sexism row that cost Kevin Roberts his job at Saatchi & Saatchi and the resignation of J Walter Thompson’s […]

Commercial impact and humanity top list of Marketers’ new business needs

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What do Marketers look for when putting their business out to pitch? What drives brand leaders to engage in conversation? What does stand-out look like? What makes a great partnership? Lively debate this week from marketing business leaders on what makes for impactful agency marketing and even better client/agency partnerships during Oystercatchers’ 2016 Awards judging […]