What makes a modern marketer? Oystercatchers Club investigates…

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Britvic has a “mini-board of centennials” for its Fruit Shoot brand. P&G moves people from job to job every two years to nurture learning, contribution and innovation. OMD EMEA hosts an interactive regional webinar every Tuesday morning to create a culture of collaboration. Just Eat evaluates teams not just by business growth, but, also on […]

What marketers can learn from getting closer to sales

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With more big brands moving their marketing and sales departments closer together in a bid to become more agile, marketers will need to talk the talk as well as walk the walk if they want to take on the commercial side of the business. Last week, Mars revealed an internal shake-up in its management team. […]

The Oystercatchers Club | 17th May | How to be a Modern Marketer

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In the latest of our 2016 series of Club events, we have invited pioneers of Modern Marketing to help us all understand the new rule book. Our panel includes: Roisin Donnelly (Brand Director, Northern Europe) at Procter & Gamble, Barnaby Dawe (Global Chief Marketing Officer) at Just Eat, Ash Tailor (Global Brand Director) at Britvic […]