2016 February

WEP and Ad Industry Combine to Push Diversity Issue

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Senior agency figures have agreed to help create a campaign to promote the party, writes Suki in Campaign in Campaign and Brand Republic…. In its mission statement, the Women’s Equality Party says: “When women fulfil their potential, everyone benefits. Equality means better politics, a more vibrant economy, a workforce that draws on the talents of the […]

From Pitch to Partnership

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RECMA reported 150 plus media pitches in 2015; there were titanic media moves by P&G, Coca-Cola, DHL, General Mills, L’Oréal, SC Johnson and Unilever. After a year like this, it’s worth asking: are pitches the only way for marketers to solve problems with their agencies? Our managing partner Simon Foster examines the case for M&M […]