2015 November

Suki Thompson & the 30 best people in advertising to follow on Twitter

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We’re as proud as punch… Suki is ranked as one of the best people to follow on Twitter by Business Insider, the fast growing business news site. This annual list of advertising and marketing executives is based on people who provide the best value to the industry with their tweets full of information, insights into companies […]

To reap the benefits of diversity, marketers need to sell marketing harder

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This was McKinsey’s conclusion in January 2015 when they reported that companies in the top quartile for gender diversity are 15 percent more likely to have above average financial returns, increasing to 35 percent more likely for ethnic diversity. The study concluded that every 10 percent increase in gender diversity at UK Board level led to […]

The art of being effective at the business of effectiveness

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For the fifth year running our Managing Partner Richard Robinson was invited to judge the EACA Euro Effies – considered Europe’s annual gold standard of marketing effectiveness. Twenty outstanding EFFIE winners were announced with the Grand Prix awarded to DDB Berlin for Deutsche Telekom’s ‘Travel and Surf’ campaign and Grey Group EMEA reclaiming Agency of […]

How customer centric will your brand be in 2016? Oystercatchers @FestofMarketing 2015

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I believe that 2016 will be the tipping point in the brand race to win the customer. As Cilla Snowball, CBE, Group Chairman & Group CEO, AMVBBDO succinctly said to me recently, “If you can’t love your customer, you shouldn’t be in business”. Propelled by technologies, people now expect every brand encounter to be personally […]