2015 October

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Oct 23

Oystercatchers on “Innovating with Digital for Success” at the Festival of Marketing

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This year’s UK Festival of Marketing promises to inspire and rewrite the rulebook for marketers. The brainchild of Marketing Week, Econsultancy, Design Week and Creative Review, the Festival sees some of the biggest names of in our business and beyond set to take to the stage. Oystercatchers have been invited to take part and Suki […]

Oct 16

5 Ways Marketers Can Create the Optimum Agency Model

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As digital, social and mobile continue to move money and attention away from television advertising.  Brand owners, marketers and their agencies have to adjust to a new world. At Advertising Week USA last month, Unilever’s vice-president of Global Media Innovations and Ventures,  Babs Rangaiah, observed a trend among brands for bringing more strategic planning in-house […]