Force for Good: moral obligation, commercial savviness or CSR exercise?

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Earlier this month One Direction, the world’s biggest band, launched an ambitious campaign to end extreme poverty, tackle inequality and slow down climate change with help from their millions of fans. Powerful stuff from a powerful global millennial influencer which at last count had 24.2 million Twitter followers. Last week saw Oystercatchers gather together the […]

Oystercatchers Club | A Force for Good (Intro Film)

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Sir Vernon Ellis Chairman, British Council Sir Vernon Ellis is Chair of the British Council, the UK’s International Cultural Relations Organisation. Prior to taking up this appointment in 2010, he was at Accenture for 40 years, the leading business and information technology consulting organisation, where he was International Chairman. He is very much involved in […]

Suki Thompson: Four key themes from Cannes Lions

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It’s easy to get seduced at Cannes by the sunshine, shiny boats and abundant glasses of rosé, but there was also some great work on display at Cannes Lions 2015 and brilliant creatives were quite rightly rewarded at the Palais. This year we were also surrounded by simple, new and innovative ideas that went beyond […]