Cherish your job or your customer?

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Putting the customer at the heart of business, sounds obvious, but sadly can all too often be forgotten. Last week saw a cluster of inspiring leaders of successful businesses where customers are at the heart of everything they do. Suki Thompson, our CEO, was joined on stage at London’s MayFair hotel by Feilim Mackle, UK […]

Ten Commandments of Brand Bravery with Contagious’ Paul Kemp-Robertson

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What does it take to become a fearless brand like Coca-Cola, Patagonia or Unilever’s Dove? Bravery, full stop. At our recent Lunch & Learn session, marketing industry agitator Paul Kemp-Robertson, co-founder and Editorial Director of Contagious Communications, led us through the Ten Contagious Commandments showing principles used by brave brands to innovate for the future. […]