2015 April

Putting leadership back on the ad agenda

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What does it take to become an effective chief executive? Suki Thompson reveals her thoughts in Campaign. UK business leadership is obsessed with understanding how to make its people better, its vision and purpose more specific, and putting the customer at its heart. Our advertising industry still obsesses about whether one famous person has greater pull […]

On the road with Adforum 2015: Peter Cowie reports

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It’s an exciting time to be working in the London ad business – the industry is vibrant, the leadership is here and the ideas are following. Last week saw Adforum 2015 arrive in London – forty four pitch consultants and many of the UK’s leading agencies met to share views on the future of marketing […]

Cormac Loughran | Global CMO | Linkdex

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Cormac recently joined Adtech business Linkdex as CMO and is working with the team there to help agencies and clients alike use their data in smarter ways. Before this, Cormac was CMO of Dentsu Aegis Network and co Chair of the IPA New Business and Marketing Group where he worked with ISBA and key industry […]

Oystercatchers Club Puts the Customer at the Heart of Business

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“We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and they’re the reason we’re successful: Put the customer first. Invent. And be patient.” Wise words from Jeff Bezos. There’s no question that brands that put the customer at the centre of their business are winning. In this session we will […]