Shaping the new Brand/Agency model with British Airways, Diageo, Jaguar and Crispin Porter & Bogusky

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Oystercatchers Club Event 2 September 2014. Kimberly-Clark reshapes marketing to fit a digital world.  Diageo scraps its marketing innovation unit and hands control of testing new media and digital strategies to brand teams.P&G abolishes marketing directors, changing the title to brand director as it ups its focus on brand building… Just three global giants tackling the challenge of transforming marketing models in […]