2014 May

McDonald’s: “We knew we couldn’t market our way out of Super Size Me”

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Tesco Bank Benny Higgins, McDonald’s  Alistair Macrow, Johnny Hornby of The&Partnership and Crystal Palace F.C. Chairman Steve Parish came together this week to discuss how brands must build trust in 2014. See full Marketing Article here.

5 mistakes marketers make that prevent them from being leaders – Marketing Week

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The debate continues on whether obtaining a seat on the company board should be a marketer’s ultimate ambition. Richard Robinson led a panel of business leaders speaking at The Marketing Academy’s first “Inspire” event in London on how to turn that aspiration into reality… Please click here to see full article 

Oystercatchers Arrives in Soho!

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Great excitement! We have opened our doors for business at 57-59 Beak Street, London W1, right in the heart of creative, bustling Soho. Our business has been growing steadily thanks to the support of our great clients and we simply outgrew our offices in Berkshire House. We’ve been looking to set up shop in our […]

Brands Building Trust – 20 May, with Alistair Macrow, Benny Higgins, Steve Parish & Johnny Hornby

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According to a recent PwC survey , nearly 8 out of 10 consumers shop at their favourite retailer because they trust the brand. Hard to earn, very easy to lose, trust is a driving force for brand success. People expect brands to be visible and accountable and are no longer convinced by sales-focused marketing. Our take […]

Richard Robinson’s thoughts on the business end of Gareth Bales’ €100m transfer to Real Madrid

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Gareth Bale could earn £25 MILLION a year in total as Madrid falls in love with the Wales star. Modest Gareth Bale was flanked by his proud relatives today as 35,000 screaming fans welcomed him into one of the world’s biggest – and richest –  sporting families. The 24-year-old footballer from Cardiff was unveiled by […]