2014 April

Brands increasing investment in marketing capability as finances improve: Marketing Week

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The economic downturn not only put the brakes on marketing spend, it also in many cases slowed investment in marketing capability. However, green shoots of economic recovery are giving companies the confidence to invest in personal development and staff retention. Suki Thompson comments on how businesses are winning by investing in and training their marketing […]

Put customers at the heart of your business: Justin King and Martin Glenn @ Advertising Week Europe

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Don’t punish failure; culture as the differentiator; agencies with a strong point of view… And the unequivocal key to success?  All good companies have marketing at their core or leaders who share that passion. Business titans Martin Glenn, CEO United Biscuits and President of The Marketing Society, and, Justin King, former CEO Sainsbury’s, shared these […]