Marketers move from pitch to partnership. Suki shares her views in Marketing.

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Over the past 12 months we have noted that 75% of our clients have decided to invest in relationship management, training and coaching rather than pitch their agencies. Marketers, it would seem, are moving from pitch to partnership for commercial success in a rapidly changing world.  Please click here to read more

Richard charts the explosive growth of creative talent in Africa with Jon Akwue for Campaign

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Richard has spent time helping Africa to build brands and businesses. His work has taken him to Ghana, Nigeria, Kenya, Rwanda, South Africa. He shares his insights and thoughts on “Africa Rising” and the new wave of creativity exploding out of this continent. Link to full article In 2000, The Economist declared that Africa was […]

Graduates on advertising: Oystercatchers' Jodie shares her thoughts with Campaign

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Campaign talks to graduates currently involved in graduate schemes, internships and trying to make it in the industry about how and why they decided to get into advertising and how it’s going so far. Jodie was invited to share her views…http://www.campaignlive.co.uk/News/1216720/

Suki Thompson Joins Touraid Board of Trustees

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Children’s charity touraid, which brings disadvantaged children to the UK to create lasting relationships with schools, sporting and cultural clubs, has elected Suki to its Board of Trustees. Suki explains, “The charity helps inspire the next generation of leaders, role models and mentors to enrich their own communities. I’m thrilled to help children aim high […]

Oystercatchers Club Awards: The votes have been counted and the results are in

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After an afternoon of hard discussion, challenging debate and difficult decisions the judging for the 2013 Oystercatchers Club Awards has concluded. Eighteen Judges reviewed over a hundred agency entries vying for the title of Best Creds, Best RFI, Best Film and Best Website of the year. The winners and runners-up will now be announced on […]

Calling all heads of retention/IPA blog

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The IPA’s recent Alliances Adaptathon, the first in a series of events designed to optimise client agency relationships saw much debate on the future of our industry. A thought building buzz and steam focused on  “Head of Retention” , a new industry job title, coined by Richard Robinson. It’s time for agencies to make a new […]

Oystercatchers Club Awards 2013 – Judging

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Entries for the Oystercatchers Club Awards 2013 have come in thick and fast.  The quality of responses has been overwhelming and we are looking forward to putting them in front of a judging panel of some of the best Marketers next week: Nigel Gilbert  – Director, Virgin Management Jayne O’Keefe – Coast Marketing & E-Commerce Director, Aurora […]

Oystercatchers’ celebrate PA power

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Behind every successful executive, sits the true centre of command: the personal assistant. So for the second year running, we brought together an outstanding group of client PAs for an evening of networking, sharing, and frankly, just sheer fun. It’s our way of saying a big thank you to all the great people we’re working with. […]

Put time aside for something new: innovation fails in a vacuum

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Innovative culture is no accident; it requires people to fail; and comes from constant learning. Three big themes from our recent Oystercatchers’ Club Event. During our conversations with CEOs and senior marketers, we’ve heard that innovation and re-ignition of entrepreneurial spirit are agenda-topping concerns. So, we grabbed the opportunity to invite some of the most […]

Oystercatchers’ Partners Marketing Chap with Prince Michael of Sealand/The Drum

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In one of the quirkiest relationship partnering this year, we recently introduced iconic marketing commentator and influencer Marketing Chap to the Principality of Sealand – result, Sir Mark Etingchap, OMS, to the position of Marketing & Social Media Advisor Royal by HRH Prince Michael for an indefinite period.  To read more about this royal introduction […]