2013 June

What makes for successful partnerships between marketers and agencies?

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This one of our favourite topics and the conversation did not disappoint. We wanted to find out from the panel what they as marketers and agencies really, truly look for from each other and what makes or breaks a relationship. We had one of the most honest and frank exchanges of views for some time. […]

LBi's CEO Ewan Sturgeon Talks About Oystercatchers

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Ewan Sturgeon: We worked with Oystercatchers in the first instance because we felt like the first opportunity that they brought to us was well landed, it was well contextualised, the brief was a quality brief and you could see that Oystercatchers and the client had worked hard to figure out who ought to pitch for […]

Sony's General Marketing Manager Matt Coombe Talks About Oystercatchers

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Matt Coombe: The reason why we first started talking to Oystercatchers was because we were going through a bit of an agency restructure, we had a new strategy that we had to implement and a number of agencies that could potentially do one part of it, but not necessarily all of it. So we needed […]

Alico's Paul Groves Talks About Oystercatchers

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Paul Groves: I work with Oystercatchers because they provide something that is fairly unique in the marketplace. So what they provided me was, it’s like a friend on the inside. They speak a language with the agencies that we use which no matter what we think on the client side we’re doing, they speak differently, […]